We fail to believe the argument that
the Chicago Bears don’t have a cheerleader squad because of
the cost associated with running them. In 1985 the final
year of the Honey Bears the reported cost to run the squad
was $50,000. That is far less than today’s minimum NFL
salary for a rookie of $285,000.
Today several NFL cheerleader squads
actually make money for their respective team. It is
believed the Dallas Cowboy Cheerleaders actually earn over
$100,000 a year for the Cowboys. The sale of calendars,
videos, photographs along with cheerleader appearances
throughout the year are the main way the squads actually
earn revenue for their respective team.
the final year of their contract each Honey Bear earned $20
per game. They were required to attend practices twice a
week but did not receive a salary for the practice just the
actual game and they were also responsible for keeping their
uniforms clean and up to standards which required dry
cleaning. Over twenty years later the pay for an NFL
cheerleader hasn’t changed much. Some squads pay their
cheerleaders as little as $15 a game while the St. Louis
Rams & Indianapolis Colts appear to be at the high end, paying their cheerleaders
$75 a game.
Some teams, like the Buffalo Jills even require the cheerleaders to
buy their own uniforms.
NFL cheerleaders are generally required
to either be a student or hold down a full time job. The
salaries seem to support why the teams require them to have
another source of income. However, they do have the
opportunity to earn extra cash when the squads make paid
appearances or shows.
If lucky based upon
calendar sales and extra apperiances a cheerleader could
earn up to $6,000 per year; a far cry from a NFL players
While it is not hard to argue NFL
players are only interested in the money it is almost
impossible to say the same about their cheerleaders; they
perform simply for the love of the game and their team.